William UppingtonCo Founder

United States - Redwood City, California

I focus on understanding new problems in the world and then bringing new technologies and products to market to solve these problems. I like starting and growing new companies as a way to do this. I've built 8 products so far as the lead product manager or general manager and launched countless features/modules as part of this. For 6 of these, I was playing a lead role in building them largely from scratch. All of these have achieved multi-million dollar run rates. 5 have achieved >$15M run rates (or are on track to do so). For 4 of these products, I not only led the building of the product but I played a lead role in securing the first set of customers and designing the go-to-market (i.e. sales and marketing approach). This included taking a lead role in the selling, winning the POC/pilot, pricing, deployment, business and technical account management, technical support and services, product positioning and messaging, marketing and channel strategy, and more for the first 10+ customers and then institutionalizing those processes (e.g. writing first pitch deck, creating first pricing sheets, etc) so that they could scale.

I am currently doing this for my new company, Truera, and our first product, our Model Intelligence platform. While I have loved all of the products I have worked on, I am more excited about the potential of this company and product than any I have worked on before. I believe this one is special in terms of its potential impact not only on our customers and employees, but on society in general.

I have not done any of these things alone and have been fortunate to work with amazing colleagues and a part of great teams. I'm working with a fantastic team at Truera and we are looking for more of these people now!

Specialties: Artificial Intelligence (AI) - Machine Learning (ML) - Model Management - Model Intelligence - Search - Search Engine Marketing (SEM) - SEO - Internet marketing - Web Analytics - Social Networking - Social Media - SaaS software - Enterprise Software - Networking - Security.

Disciplines: Product Management - Product Marketing - Online Marketing - Positioning - Pricing - B2B Marketing - PR/AR - Sales - Account Management - General Management - anything that needs to get done