Vishal ChopraCo Founder

India - Bengaluru, Karnataka

* At WeRize, we are creating a new category in Indian financial services space. We are building, India’s first socially distributed full stack fintech platform for middle class families in tier 2-4 cities. The financial needs of small-city India have been largely underserved since traditional players and even fintechs are unable to properly serve this segment

* We have raised $25.75Mn equity from top tier VC/PE funds.

* WeRize is a full-stack provider, both manufacturing and distributing a wide portfolio of customized credit, insurance, and savings products for 300Mn individuals spread across the 4000+ Tier 2 to Tier 4 towns . This $200 Billion market expects a very different product set as well as distribution model which traditional private banks, insurers, and mutual fund companies are unable to provide. The economics of these products as well as operating in small cities for traditional companies is unfeasible due to their high-cost branch-based distribution model.

* Families in small towns require high touch sales/after-sales service which can only be profitably provided using a social distribution model. The entire Indian fintech ecosystem is geared towards building DIY apps that help customers choose the right financial products for themselves. However, this approach doesn’t work for small-town families as they need high touch sales and after sales. Additionally, due to lower ticket-size/conversions vs tier-1 city millennial customers, digital CAC unit economics dont work, leading to fintechs staying away from this superb segment

*Using the “Social Shopify of Finance” platform, WeRize has enabled thousands of financially literate freelancers in 1000+ cities to sell its financial products in their social circle. This solves trust issue as well as provides high-touch sales/after-sales .

* Werize is the only Indian fintech platform/financial services player that has been able to distribute financial services through freelancers without any of its own feet-on-street/local branches. Our freelancers in 1000+ cities are managed only through Werize proprietary tech platform. This enables superb scalability and low CAC/ops cost=> highly profitable business model.

* Worked with Lendingkart as Chief Business Officer. Lendingkart is a leading fintech firm in the Indian SME lending space. It raised $150Mn in equity funding till Series C from top tier PE firms

* First hire for Amazon India team and part of leadership that launched Amazon.in (2013)

* Worked with Souq.com (now Amazon MENA) as a regional director for the marketplace business.