Liron Cohen YanayFounder

Israel - Tel Aviv District

A highly motivated and results-driven global leader with a proven track record of generating growth in diverse markets and dynamic environments. I bring a unique blend of strategic vision and a keen ability to envision the big picture while crafting detailed plans.

With 20 years of experience, I've held leadership roles across the SaaS, B2B, enterprise, smart mobility, and technology sectors. My natural inclination for navigating complex business scenarios, crafting strategic roadmaps, and executing data-driven plans has consistently fueled my success in leadership, strategy, product development, and commercial functions.

In addition to my expertise, I have a history of successfully leading strategic pivots, including geographical expansions, digital transformations, and market segmentation. My experience extends to steering multinational, multicultural, and multidisciplinary teams, where I've demonstrated a talent for generating new business, forging strategic partnerships and joint ventures, and venturing into untapped markets such as the UAE, Middle East, and Australia, all while strengthening the Traditional NA and UK Markets.