Alex KraftFounder

United States - Tampa, Florida

My professional experience has provided unique insight for the opportunity to innovate and help nudge the old school Heavy Equipment industry into the 'new age'. It's one thing to discover a "problem", it's another to actually live that problem day after day and understand the intricacies that make the entire industry work.

There is a heavy equipment dealer technician shortage. Customers suffer with longer lead times for repairs, a lack of transparency on when they'll get a trained technician, and an overall poor service experience. Our 'App' connects customers with multiple available independent trained technicians in their area. Heave is a contractor's alternative to OEM dealer service, at a cost savings and with faster response times. It's a true win-win for our technicians and contractors. Our team is focused on a solution to the dealer technician shortage today, not waiting for more trade school enrollment down the road.

As a leader, the most important lessons that I learned (so far):

-Be authentic
-There’s no secret to success
-Organizations only change when you can build teamwork and have many people contributing
-People want to be held accountable to a standard
-listen, the best ideas often come from those in front of the customer
-lead by example
-no excuses, own everything you do