General Magic

Canada - Toronto, Ontario

• 25/02/2026
• Seed
• $7,200,000

We’re the fastest way for insurers to deploy AI-native interfaces across their product stack.

With our agent Cell, insurance companies can launch AI agents that customers and employees can talk to directly over SMS, or inside existing quoting software. These agents sit on top of quoting, policy, claims, and CRM systems and help people get things done through natural language.

Instead of forcing customers to call, log into portals, or wait on email, Cell handles follow-ups, answers questions, collects missing information, and moves workflows forward automatically.

Insurers don’t need to replace their core systems or build new infrastructure. Cell layers on top of what already exists and makes insurance software accessible through conversation.

Related People

Jai MansukhaniCo Founder

Canada - Toronto, Ontario

I’ve spent the last few years working at the intersection of product, systems, and customer experience, with a focus on making complex software feel simple and usable.

At General Magic, we’re building SMS agents for insurance teams that want better customer engagement without rebuilding their entire business.Most insurance systems already work. The problem is what happens around them. Follow-through breaks after the quote. Documents stall. Questions pile up. Context gets lost across teams and handoffs.

Cell is a white-label SMS agent insurers can deploy in minutes. Customers can text to ask questions, submit documents, check coverage, and move policies forward, all connected to existing systems of record and without changing how teams operate.The goal is straightforward. Help insurance teams stay present with customers at the moments that usually break.

LinkedIn https://www.linkedin.com/in/jai-mansukhani-/