Pear Commerce

United States - Minneapolis, Minnesota

• 28/06/2024
• Series A
• $10,000,000

Pear is the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing.

For CPG Companies:

Pear brings your digital marketing to life by adding a call to action. Consumers can purchase a product or claim an offer right from the ad, and Pear provides the shoppability for a local retailer who can fulfill the transaction. Pear collects your consumer’s information, so you’ll know your customers and their purchasing behavior better, while driving more sales for your products.

For Retailers:

Pear brings consumers to your online ordering. When a consumer interacts with a CPG advertisement, we pair the transaction with a retailer and create a new account in their online ordering system. Pear brings you high-intent audiences looking to purchase, and partners with CPG companies to bring you more business. Pear provides a supplement to CPC marketing to bring you more accounts at a fraction of the cost.

Related People

Eric MartellFounder

United States - Madison, Wisconsin

I am a founder at Pear Commerce. Pear simplifies retail marketing by connecting CPG advertisements directly with retailers. Our mission is to provide complete transparency from the click of an ad to the purchase of a product. Sound interesting? Ping us at hello@pearcommerce.com to learn more.

I am a Venture Partner at gener8tor, and was Managing Director of gener8tor Minnesota until September 2018. gener8tor is a nationally ranked accelerator, with 76 investments to date.

Before gener8tor, I co-founded EatStreet, a startup that powers the online ordering for 15,000 restaurants nationwide and feeds millions of hungry people. Early in the company, I led product and engineering with Alex Wyler, and spent my last several years leading business intelligence, analytics, and metrics.

We've raised $40 million and our team has grown to 150 full time employees.

Matt, Alex, and I were named Ernst and Young "Entrepreneur of the Year" finalists in 2015.

LinkedIn https://www.linkedin.com/in/eric-martell/