Eric SheinkopFounder

United States - Atlanta, Georgia

Entrepreneur, acclaimed author and tech innovator, Eric Sheinkop builds 21st century solutions for antiquated industries ripe for change.

In his latest venture, The Desire Company, Sheinkop is continuing his trend of creating disruptive, tech-based Entertainment Marketing solutions. A 'bite-sized, shoppable Master Class', The Desire Company gives consumers access to expert wisdom and advice to help them discover and learn practical, everyday skills and make more informed purchase decisions.

Desire Co’s use of video-led expert product reviews, how-to’s and classes, offers a new route to market for brands, transforming the way people discover and purchase the products used by the Pros.

Previously Sheinkop built and grew his music licensing company to over 600 brand clients with $35M in revenue, earning the company recognition as one of Inc. Magazine's "Fastest Growing Private Companies in America". Establishing a global community of over 20,000 independent artists, Sheinkop created a new route for emerging music talent to gain exposure, funding and distribution. High profile placements in TV commercials, shows, movies, gaming and live appearances including global stages like the 2012 London Olympics, 2014 Sochi Olympics and 2014 Brazil World Cup led to a strategic partnership with The Coca-Cola Company who ultimately purchased a stake in the company.

Sheinkop's accolades include being featured in Billboard Magazine’s "30 Under 30” list and Crain’s Chicago Business Magazine’s “Tech 50” list. Awards include multiple Cannes Lions, LIA’s and an Emmy.

A published, best-selling author, Sheinkop's written works include Hit Brands: How Music Builds Value for the World's Smartest Brands, released in 2013, and Return of the Hustle: The Art of Marketing with Music which was released in 2016 and went on to become #1 New Release in Music and #1 New Release in Business Communications on Amazon. Both books, published by Macmillan, are included in University curriculums across the world.

Sheinkop considers his greatest honor to be representing Entrepreneurs Building Companies that Unite the World when he ran with the Olympic Torch at the 2014 Sochi Olympics.