Oja

United Kingdom - London, London

• 11/11/2021
• Pre-Seed
• $3,400,000

Oja is one of Europe's hottest new start-ups that is transforming access to specialist groceries and cultural foods. We’re an online supermarket for African and Caribbean foods and groceries. Well, at least that’s where we’re starting.
Our big, hairy mission is to radically reshape grocery, and make foods from all cultures accessible from anywhere in the world. (So expect Indian, Arabic, Greek and many more foods coming soon).

We’re a team of multicultural foodies with big families (‘Are you hungry’ is somewhat of a love language to us), and even bigger aspirations - with backgrounds from Nigeria to Turkey to Greece. Our team hail from Deliveroo, Amazon, The Hut Group, Rothschild & Co, Robert Dyas, M&S & Tesco and and we’re backed by leading venture capital investors and angel investors from the likes of Sainsbury’s, Taster, Justo, Deliveroo, booking.com and King.com.
Oja was founded on the belief that food is so much more than food - it’s the thing that connects us to our communities, our cultures, and ourselves. Enabling everyone to discover, access, and enjoy foods that remind them of home is why we do what we do.

Currently, shopping with Oja means your favourite foods will be in your kitchen in less than 24 hours. Soon, shopping with Oja will also see you connecting with others from your culture, and bonding over your grandma’s secret recipes.

We’re launching and are going after an underserved market worth billions, and there is tonnes of work to do. We’re looking for team members that are independent, switched on, and motivated to do good work free of boundaries and bureaucracy. Is that you? If so, have a look at our vacancies and join the hottest new grocery start-up in Europe!

Related People

Mariam JimohFounder

United Kingdom - London, England,

Building the next solution transforming access to cultural groceries and world foods!

Mariam Jimoh is Founder and CEO of Oja. Recently honoured in the 2021 Forbes 30 Under 30 Technology list, her mission is to unlock game-changing value in underrepresented groups through technology and community.

Whilst studying an undergraduate degree she founded WCAN, a marketplace & network for the professional development of black women in the UK. Mariam’s work has trained and mentored thousands of black women and fast-tracked them to prestigious firms from Blackrock, Clifford Chance, and Goldman Sachs. In 2014, she was selected by McKinsey & Company as a Next Generation Women Leader.

Since graduating from UCL, Mariam has gained experience as an M&A investment banker at Rothschild & Co. Combining her strategic insight with her business acumen, she founded Oja, the app transforming access to cultural groceries for households across the UK. She is building the UK's first venture-backed digital supermarket for cultural communities.

LinkedIn https://www.linkedin.com/in/mariamijimoh/