Thomas Zoëga RamsøyFounder

Denmark - Copenhagen Metropolitan Area

I apply neuroscience + AI to world problems.

Author of the bestsellers: "Leading Transformation" from Harvard Business Review Press, and "An Introduction to Neuromarketing & Consumer Neuroscience" (2nd edition coming 2021 from Oxford University Press). Forthcoming book "Købehjernen" (The Consumer Brain).

With an eclectic mix of economics, psychology, and neuroscience (Ph.D.) my work has been destined to be out of the box in the most literal sense.

Both academically and commercially, my work has focused on the strange and bad decisions we do, why we make those bad choices, and what we can do about it. In this work,

I use neuroimaging, physiology and behavioral measures to assess decision-making processes.

I harness the power of AI trained on the vast data from neuroscience to create models that predict human behavior

After building and running the Center for Decision Neuroscience at the Copenhagen Business School, I decided to move out of the academic lab and into the applied neuroscience realm. Through my company, Neurons Inc, I am employing the same stringent thinking and solutions as in the lab, but with the aim of increasing insights and solutions for business & society.

Today, my work at Neurons includes testing and learning more every day about the human mind, ranging from creativity and innovation, to novel technology such as VR/AR/MR, to retail and packaging effects, and to the brain bases of change management and good leadership. Indeed, it seems the sky is no longer the limit.