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3 Latest Announced Rounds

$2,242.25M Raised in 70 Funding Rounds in the past 7 Days - View All

Funding Round Profile


start up
United States - New York, New York
  • 29/09/2023
  • Seed
  • $16,800,000

IYK bridges the physical and digital worlds by using NFC and blockchain technology.

By tokenizing physical items and IRL experiences, we are building the tools necessary for brands, companies, and creators alike to deliver new, innovative experiences to their fans. For the very first time, our tech allows companies to verify and reward fandom across the entire spectrum of customer and user engagement. For example, imagine getting airdropped a concert ticket or NFT from your favorite artist for owning merch from their previous tour, receiving early access to an exclusive product drop from a D2C brand based on your past purchasing history, or winning a sneak peek at a luxury brand’s upcoming collection for visiting one of their pop-up locations. All of these experiences—and more—are made possible with IYK.

Using our technology, we are unlocking entirely new experiences that combine the tangible joy of physical items with the unique benefits and utility of the digital world.

Related People

Ryan OuyangFounder

Ryan Ouyang United States - New York, New York

Currently building the platform enabling any brand, musician, or creator to deploy fully-customizable, digi-physical experiences. We've worked with leaders across a variety of industries, from fashion (9dcc, Billionaire Boys Club, Adidas) to music (Atlantic Records, Rosa Linn, Arden Jones).

I think digi-physical represents an entirely new paradigm for the relationship between consumers and the things they own, and their relationship to the brands that make the things they love.

If you feel the same way, please reach out!