Rishabh JainCo Founder

United States - San Francisco, California

I'm the CEO and Co-Founder of FERMÀT, the network powering distributed e-commerce. Alongside Shreyas, FERMÀT was created to enable brands to deliver commerce experiences native to *every* piece of content they deploy - commerce distribution at the rate of content. We're working with brands who are growing fast to build stores for content on paid social that enables at least 50% lift in ROAS.

We work with brands people love like: Goodles, Hero Bread, nood, head kandy, and fanka

If this sounds like something you'd like to learn more about - feel free to reach out!

In the past I built 3 new businesses at LiveRamp - the largest online digital identity graph provider for the open web. So I learned a surprising amount about what enables ads to be effective, and how to measure in the messy online world.

I happened to have gotten a PhD at MIT before that, and no I never wanted to be a professor. I did it because it brought me great joy.

FERMÀT testimonials ⚡

“The FERMÀT team has been instrumental in ensuring that our paid ads are optimized to attract & convert new customers. We’ve seen high success when applying their dynamic video storefronts using customer testimonials to place heightened emphasis on social proof - and the purchase funnel data we’ve been able to access has helped inform our creative strategy for paid moving forward.” - Emilio Pineda, VP of e-commerce at Goodles

“Thanks to FERMÀT, we’re rethinking what business as usual looks like. As we deploy new articles, we’re mindful of the opportunities to drive frictionless purchases and actual conversions — all directly within the content.” - Bryan Cano, VP of Marketing at Nood

“I cannot understate how impactful the momentum generated by the FERMÀT sales channel has been for our business. We consistently see consumers opt for our bundle and higher-price-point SKUs when shopping through the FERMÀT experience relative to our DTC site.” - Christina Blaisdell Oyler, VP of eCommerce at Hero Bread

“The lift we’ve seen FERMÀT’s in-article shopping plug-in drive for our clients is a near-immediate, measurable difference - and we’re not just seeing this for Alleyoop, but rather across all of our brand clients who have leaned into this partnership.” - Caroline Lever, COO of Grapevine AI