Deep Rooted.Co

India - Bangalore, Karnataka

• 22/09/2022
• Series A
• $12,500,000

Clover specialises in demand-backed supply chain for perishables focused on quality, consistency, traceability and predictability.
We have now introduced our direct-to-consumer brand Deep Rooted.Co in Bangalore and Hyderabad.

Our new consumer brand's promise remains the same.

> Fresh – Over 80+ fruits and vegetables delivered within 16-20 hours from farms primarily less than 150 kms away

> Clean – Primarily greenhouse grown, zero contamination fruits and vegetables

> Community – Committed to drive an equitable balance between farmers and consumers

Download the Deep Rooted app for 20% off on your first 3 orders or shop on http://shop.deep-rooted.co/

Related People

Gururaj RaoCo Founder

India - Bengaluru, Karnataka,

Gururaj has over 18 years of total experience with the last 14 being focused on the internet space in India. He is currently building India's best F&V brand Deep Rooted through the company he started Clover Ventures. Clover is trying to organize one of the largest unorganized spaces in India - agriculture. He fundamentally believes that the 2020s is the decade for the agri economy to mature in India similar to how ecommerce picked up in the previous decade

Prior to Clover, Gururaj spent 7 years with Myntra, Indias largest fashion ecommerce player where he did various roles in Product, Analytics and finally in scaling the private brands busines. Prior to that he spent time building a B2B marketing automation SAAS product and as an early member of the Product team at Infoedge.

Outside of work he is very passionate about all kinds of sports and is also a keen quizzer

LinkedIn https://www.linkedin.com/in/gururajsrao/