Nick PinksFounder

United Kingdom - London, England

Entrepreneur, co-founder and CEO of Covatic (pronounced "Co-Va-Tick"). I have 20 years’ experience in the media, technology, and broadcasting industries.

As CEO of Covatic, I helped build the world’s first user-centric personalisation solution with an agile technical architecture.

Today, Covatic's ID-less, privacy-first technology helps brands understand their audiences without extracting, collecting or sharing individual consumer data. Individual consumer data is kept within a user’s device – not sent to the cloud. By mapping content consumption and device characteristics, inputs, and sensor data to audience segments, it identifies when, where, and how an individual engages with content, helping to inform segment profiles and predict consumer behaviours. This, in turn, allows brands to effectively reach their target audience.

Covatic has been featured in the BusinessCloud 100 Mediatech Innovators - 2021. Our work was also recognised in 2022, when Covatic won the Monitoring and Measuring Tools award at the NAB Show Product of the Year Awards, and the UKBAA 2022 Creative Screen Innovator of the year award. Covatic has successfully participated in the Comcast NBCUniversal LIFT Labs Accelerator programme.

Previously, I worked as an R&D engineer at the BBC, and later as a Solutions Specialist for Imagine Communications, where I helped design and develop innovative solutions to meet industry-wide requirements in large-scale broadcast distribution network environments.