Certified by Founder Lodge
DIRECT | Empowering Retailers
India - Indore, Madhya Pradesh
START UP
1 Disclosed Funding Rounds $38,000,000
0 Participating Investments
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Founded date
2014
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Operating Status
Active
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Last Funding Type
Seed
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Company Type
For Profit
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DIRECT (Earlier ShopKirana) is a B2B - commerce company focused on technology and supply chain innovation that aims to empower retailers to be competitive by providing technology, operational
| Date | Round | Raised | Participating Investors |
|---|---|---|---|
| January, 27 ,2022 | Series C | $38,000,000 |
Sixth Sense Ventures
Trifecta Capital
9Unicorns
Info Edge Ventures
Incubate Fund
OMAN INDIA JOINT INVESTMENT FUND - MANAGEMENT COMPANY PRIVATE LIMITED
Lal10
Juragan Material
Infra.Market
Nowports
ApnaKlub
Avallon AI (YC X25) | $4,600,000 | (Nov 7, 2025)
Kaizen Labs | $12,000,000 | (Nov 7, 2025)
SiteLabs | $2,000,000 | (Nov 7, 2025)
Fintary | $10,000,000 | (Nov 7, 2025)
Inception | $50,000,000 | (Nov 7, 2025)
