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tvScientific
United States
- Los Angeles, CA
- 21/04/2022
- Series A
- $20,000,000
tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com.
- Industry Advertising Services
- Website https://www.tvscientific.com/
- LinkedIn https://www.linkedin.com/company/tvscientific/
Related People
Jason FairchildCo Founder
United States -
Los Angeles Metropolitan Area
Jason is a recognized leader in the ad tech industry with a proven track record of innovating and scaling new technologies and business models at the intersection of media and technology.
Jason is the co-founder and CEO of tvScientific, a ConnectedTV (CTV) advertising and attribution platform. An Idealab company, tvScientific is the first performance platform for CTV, offering a self-managed solution that combines direct media buying with comprehensive measurement and attribution, making it easy for businesses of all sizes to buy CTV inventory and deliver outcomes that are as measurable as digital ads.
Most recently, Jason served as co-founder and CRO at OpenX, where he built and managed business development and sales, under his leadership the company’s annual revenue grew to $700M+/year. During his tenure at OpenX, Jason and team introduced several industry-changing technologies, including the first programmatic ad exchange for digital media, the first programmatic ad exchange for mobile advertising (via a partnership with Samsung), and the invention/development of Header Bidding technology, which has become a standard ad infrastructure for programmatic digital media across all formats--display, mobile, video and OTT/CTV.
Prior to OpenX, Jason was an early executive of GoTo.com/Overture (acquired by Yahoo), where he was responsible for the development of the “paid layer”search product that unlocked the company’s syndication business model and attracted large partners like MSN, AOL and Yahoo. Jason ran global BD at GoTo.com/Overture until the Yahoo acquisition and then ran global BD for pioneering behavioral tech platform company, Claria. Jason was also an early exec at EarthLink Network.
Jason was a board member for Cognitive Networks, a pioneering CTV data company acquired by VIZIO, and is an investor/advisor in several emerging technology companies, including QuickFrame, Boom Payments, Recrue Media, RideZiro and Binary Advertising. Jason holds six patents in the areas of behavioral technology and search, and several more pending patents in the areas of audience data aggregation, CTV attribution and Social/Influencer commerce.
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