Upp Technologies Ltd

United Kingdom - London, England

• 27/06/2023
• Seed
• $10,000,000

Upp’s retail decision intelligence makes fast, smart advertising decisions in real- time and drives unparalleled profitability and performance on Google Shopping. We help retailers sell more effectively, and provide certainty of outcomes.
Our unique technology scales Google Shopping: improving eCommerce performance, whilst reducing retailers' total cost of operations. Our clients already enjoy a distinct competitive advantage from Upp’s automation and insights. (on average a 52% increase in revenue in 2022)
CFOs finally have the complete commercial picture that’s been missing and CMOs have the clarity needed to improve performance and justify decision-making, combined with the reliable automation of advertising decisions and optimisation of their entire inventory on Google Shopping.

Related People

Drew SmithFounder

United Kingdom - London, England,

Together with co-founder and serial entrepreneur Ben White, we launched Upp in 2019.

The vision was to create a platform specifically to support retailers and help them harness the power of their inventory to drive business decision-making.

Upp connects previously disparate data sets to form a unique decision-making system for each and every SKU advertised on Google Shopping. Upp enables teams to intelligently automate advertising decisions, and the insights gained drive better business results. For the first time, retailers gain a complete commercial picture in real-time, can explain performance, and justify decision-making in line with business objectives - increasing commercial confidence.

Upp currently facilitates £675m in global online retail sales and manages £100m of Google Shopping advertising spend. On average, retailers – including Charles Tyrwhitt, Nordgreen and Poundshop.com – see an immediate quarterly return, with revenues increasing by 27% within the first 90 days of using Upp.

Find out more upp.ai.

LinkedIn https://www.linkedin.com/in/drew-smith-8313ba82/