Randy FrischFounder

Canada - Toronto, Ontario

After exiting my first startup I stopped on the way home to buy my wife a gift to thank her for her help. I came home with the jewelry chosen and went to put away the appraisal docs realizing the drawer to keep these things made no sense. Instantly I was on to my next venture. Talking to consumers, insurance providers and estate planners I realized this was an issue for valuable goods, investments and estate documents. So I built Trusty (initially known as Loaded), the trusted way to share your wishes.

Before Trusty I co-founded Uberflip and served a variety of roles including President, COO and CMO. I steered the growth of the company and advocated for the essential role of content in the buyer's journey before passing the torch in 2023.

I'm a creative marketer and GTM specialist at heart who loves tech. I was fortunate to become a bestselling author, long time podcast host, was named an original Fearless 50 Marketer by Marketo and created the CONEX marketing conferences.

I'm driven by innovation and love the entrepreneurial chase. I believe disruption makes work truly fun, and that a combo of a strong point of view and confidence is key to winning. I invest in and advise companies that live these values.