Truemed

• 07/01/2026
• Series A
• $34,000,000

Truemed is redefining how Americans use their healthcare dollars. We partner with leading health and wellness brands — including Peloton, Garmin, Sleep Number, and many more — to make their products eligible for HSA/FSA spending. The result: a simple, affordable way for consumers to invest in tools that actually improve their health.

Most people think HSA/FSA funds can only be used for prescriptions or copays. But under IRS guidelines, thousands of evidence-based products qualify when used for a medical purpose. Truemed bridges the gap by handling medical evaluations, generating compliant documentation, and integrating directly into merchant checkout flows so consumers can instantly use tax-free dollars on products designed to help them move, sleep, recover, and perform better.

Whether it’s connected fitness, adaptive shoes, recovery tech, wearables, or sleep optimization, Truemed is building the infrastructure that connects proactive health products to the $150B+ in pre-tax healthcare spending.

Our mission is simple: empower people to spend healthcare dollars on things that actually make them healthier.

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