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Tourial
United States
- Atlanta, Georgia
- 12/01/2022
- Seed
- $3,400,000
Tourial mixes the best parts of a tour (a journey often involving a series of stops) and a tutorial (a method of transferring knowledge as part of a learning process) to create the perfect experience for your buyers to self-educate and convince them to take action.
With Tourial, go-to-market teams gain access to the #1 Product Demand Platform so they can effectively become more product-led and use interactive product tours within their nurture campaigns, website, paid media, or any other channel. And sales teams can leverage Tourials in their outbound efforts and follow-up emails to accelerate demand and pipeline.
Every software company has a story to share. Now they have the platform to share it.
- Industry Software Development
- Website https://tourial.com/
- LinkedIn https://www.linkedin.com/company/tourial/about/
Related People
Jason GraubCo Founder
United States -
Atlanta, Georgia
I have a passion for working with software companies to change the culture of marketing & selling.
Our world is becoming increasingly more virtual as we become more and more accustomed to buying online.
Software is uniquely challenging on this front because:
1) You can't touch it ๐
2) It's feature-rich and difficult to understand ๐คฏ
3) It's constantly evolving ๐ฐ
Our role as marketers & sales leaders is to guide the journey of a prospect through the buying experience AND the journey as a customer. The goal is to get people to recommend you, not just buy you.
This starts with understanding the customers pain point (why should they care?) and connecting it with what you're selling (How will you help?).
I founded Tourial to help ๐ bridge the gap between seller & buyer. To help change the selling culture of poor product experiences top of funnel, ๐ซ gated product content & ๐ demo-centric conversion metrics.
Every technology company should provide product experiences that connect the WHAT & the WHY. With Tourial now you can.
Feel free to give me a holler. I love talking tech marketing and sales!
Also love going on hiking & camping adventures๐,, Philly sports ๐ฆ
, and Grilling/Smoking Meat ๐
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