Sirona Hygiene

India - New Delhi, Delhi NCR

• 21/04/2021
• Series A
• $3,000,000

Sirona Hygiene

Our Purpose:

We are an award-winning brand, committed to solving those Intimate & Menstrual Hygiene issues for women, which are not adequately addressed in our country.

To solve these problems, we crafted products that are a pioneer in the category:

Sirona Feminine Pain Relief Patches – India’s first herbal pain patches for menstrual cramps. (No more hot water bottle/pills)

Sirona Oxo-Degradable Disposal Bags – India’s first sanitary disposal bags for clean & hygienic disposal of sanitary products

Sirona Anti-Chafing Rash Cream – India’s first anti-chafing cream for inner thigh rashes due to sanitary pads/sweat

PeeBuddy – India’s first female urination device for women to Stand & Pee in unfriendly toilets. (No more squats/wiping of seat)

PeeBuddy PregRX – World’s First HCG Integrated FUD Funnel For Testing Pregnancy at home. (Just Pee & See. No more container)

We were also amongst the first ones to advocate and introduce:

Sirona Menstrual Cups (used by over a million women), Tampons & Panty Liners (Modern Menstrual Hygiene)

Sirona Underarm Sweat Pads, Maternity Breast Pads & Intimate Wet Wipes

Sirona Intimate Wash (pH balanced – Natural – No Chemical Actives)

Sirona Therapeutic Bodywash – to take on dirt, suntan/sunburn, rashes, itching & odor (Natural – No Chemical Actives)

Sirona also has BodyGuard brand to take on pollution (N95 & N99 masks) , mosquitoes, and everyday hygiene (Sanitizers)

Our Soul:

Whenever you buy a Sirona product, a part of the proceeds goes towards our path-breaking social initiative “AAAN”, where we help Trafficked Sex Workers by addressing their Intimate & Menstrual Hygiene needs.

Related People

Deep BajajCo Founder

India - Gurgaon, Haryana

An entrepreneur at heart, presently solving 'unaddressed' Intimate & Menstrual Hygiene issues faced by womxn with our award-winning, category-defining products!

Presented twice at TEDx
https://www.youtube.com/watch?v=Z_DSDa96dco

Have shared some learnings on MEDIUM - https://deepbajaj.medium.com/

Won Multiple Awards including :
- 'Fortune 40 under 40'
- ‘Economic Times ET 40 under 40’
- BW Business World 40 under 40
- Amazon Sambhv 'Social Entrepreneur of the Year'
- PhD Chamber of Commerce 'Excellence Award for Start-up'
- Business World BW 'Young Entrepreneur Award'
- Economic Times 'Start up of the Year' - Social Enterprise
- National Entrepreneurship Award by MSDE, Govt of India
- TIE Global - Spirit of Manufacturing
- Economic Times 'Innovation Award' (Inclusive Growth)
- ET Lufthansa RunWay to Success - Season 5
- ENTREPRENEUR 'Social Entrepreneur of the Year'

Life before Sirona
- Started with Events & Advertising (Thyme Advertising)
- Accidentally got into Handmade Carpet business (Carpet Couture by Rashi)
- At present, living a dream at 'Sirona Hygiene Pvt Ltd' (earlier called First Step Digital Pvt Ltd)

Post Graduate from Australian National University (2005), B.Com from Delhi University!

Loves supporting new Start Ups with whatever inputs/angel funding/ connects possible!

LinkedIn https://www.linkedin.com/in/deepbajaj/?originalSubdomain=in