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3 Latest Announced Rounds

$1,652.74M Raised in 81 Funding Rounds in the past 7 Days - View All

Funding Round Profile

Second Nature

start up
Israel - Tel Aviv
  • 12/01/2022
  • Series A
  • $12,500,000

Scale up your sales coaching with Second Nature's sales coaching software. It provides a “virtual pitch partner” that uses conversational AI to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.


Related People

Ariel HitronCo Founder

Ariel Hitron Israel - ND

I am a tech entrepreneur drawing from my experience in both the field and the lab. I’ve run global sales teams with dozens of reps; built playbooks and training sessions for sales as a product marketer; and earlier in my career, defined and developed software products and brought them to market, generating sustainable growth. I have created multiple product lines from the ground up, each generating tens of millions of recurring revenue, used by millions of consumers.

As CEO of Second Nature, I get to bring together my passion for both sales and product development, applying AI to help large B2B sales organizations scale up and get systematic about their sales coaching.
The key to success in scaling a sales organization is hiring the best people and coaching them to be even better. Second Nature has created a “virtual pitch partner” that uses conversational AI to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.

WE'RE HIRING! So talk to me if this sounds exciting to you and you consider yourself a top engineering talent, let us know!

Specialties: product management, AI, product marketing, business development, account management, sales management, customer success, budget analysis, business plans, group leadership, collaboration technology, education technology, SaaS, Enterprise software, productivity tools