Purlin Co.

• 12/06/2023
• Unknown
• Undisclosed Amount

Purlin has architected suite of real estate AI personalization tools that make the job of sourcing and nurturing high-value clients, enabling agent success, and growing firms profitably simpler. Our current clients are major real estate brokerages, agencies, and lenders.

ClientFinderTM is an easy-to-use marketing tool that generates high-quality listing and brand ads for social media channels almost instantly. It uses intelligent personalization tech to target high-intention clients which can lead to dramatically higher conversion rates at lower cost. ClientFinderTM tracks and evaluates individual campaigns so agents can emulate positive results, optimize spend and push personalized content.

StyleExplorerTM rethinks the life cycle of client conversion by reversing the search process – it starts with an immersive, design and image-led experience before pushing listing recommendations. Users explore their own design profile by peeking inside homes to find, compare, and share room and feature-level details on Pinterest-like boards. When ready, StyleExplorerTM directly matches their desires and needs with listings and agents. Agents can embed this StyleExplorerTM and make it part of their firm’s branded experience.

Several other interwoven real estate AI tools contribute to a premium experience and business opportunities. HomeMatcherTM is the AI personalization engine that uses multivariate “trade-off” algorithms to match clients to homes based on preferences, needs and behaviors. MatchScoreTM is the resulting ranking of a listing fit that constantly updates as a user’s profile matures. MatchBotTM is an advanced chat bot that automates high-touch client experience while freeing agents up from time-draining administrative interactions. It is trained with thousands expert-informed questions and answers for personalized dialogue with users and seamlessly hands off with agent when necessary.

---

---