Alex SongFounder

United States - New York, New York

Before starting Proxima, I founded 3 DTC brands – one that I exited, one I had to shut down, and one that's still thriving.

Like any DTC founder, I've been impacted by recent changes in the digital marketing landscape that have made scaling a digital brand harder than it’s ever been.

Between the increased price of Meta advertising and over 70% of iOs users opting out of app tracking, customer acquisition costs have skyrocketed 50% – and VC capital for consumer brands is harder to come by than ever.

I started Proxima AI because I needed a solution to my own pain. When it worked, I started sharing it with other founders in my network. And it grew from there.

The biggest challenges for digital brands in 2023:

-It's much harder to determine your ideal customer.
-Companies are acquiring customers but ultimately failing to scale profitably.
-Investors need positive cashflow or, at a minimum, a clear path to profitability before taking a chance on new digital brands.

The strategies that *won’t* fix this:

❌Using insufficient data to drive effective targeting.
❌Waiting for media platforms to provide you with the insights you need to scale today.
❌The “spray and pray” approach to advertising – wasting money on a “test and fail” cycle.

Proxima leverages anonymized first-party data and more than 60 million unique shopper personas from a network of 13,000 brands to reach new customers, lower acquisition costs, and increase ROI on ad spend.

Proxima's audience targeting technology will help you to:

✅Improve profitability
✅Acquire customers more efficiently
✅Scale customer acquisition spend *meaningfully*

Our clients have seen averages of over 1.5x scale in prospecting spend within 30 days *while* improving CPA by 26% and ROAS by 31% – providing significant incrementality and reducing the diminishing returns that come with increased marketing spend.

We’re currently seeing the most challenging conditions as an industry since DTC first emerged as a business model.

Digital brands need to adapt to survive in this new ecosystem.

Proxima gives you the edge to do more than just survive –

We're giving you the tools to thrive.

Book a free demo today.