Shiv ShuklaCo Founder

United States - San Diego, California

Medical device executive with a proven record of translating university technology to a commercializable product. Specialized in developing markets for innovative products, particularly with venture funded /startup companies. More than a decade of demonstrated success in strategic and tactical roles spanning the areas of fundraising, innovation, product development, product launch, FDA 510(k) clearance, professional marketing, physician training, reimbursement code acquisition, online marketing, sales management, & sales effectiveness.

Additional Areas of Expertise

- Upstream and downstream product management and product development
- Design and execution of highly efficient mechanistic, pilot and clinical studies
- Physician engagement activities such as advisory boards, symposia, speaker programs, on demand physician education, & thought leader (KOL) management.
- Building powerful Advisory Boards and BOD
- Sales and marketing strategy and tactical execution for products in competitive markets
- Sales effectiveness and operations including: sales management, messaging, compensation, training, & metrics
- Building out IP portfolio and pipeline
- Engaging strategic partnership to facilitate collaboration, access to resources, and customer access
- Public relations strategy and tactics