Craig FollettCo Founder

Canada - Toronto, Ontario

Craig is a serial entrepreneur. He is the Co-founder & CEO of peggy.com, the secure marketplace to buy and sell investment grade art.

In times of societal crisis and turmoil throughout humanity, artists pave the way for social change and transformation. As an investment, art is among the only appreciating asset classes you can also enjoy (like real estate), plus is uncorrelated to traditional markets. This is why billionaires and banks seek out art as a safe haven to preserve wealth in their portfolios. Yet tragically, the rest of us are unable to participate in the art market, and support the practice of emerging artists who create transformative messages through their works.

Peggy partners with galleries and artists, to make living with and investing in art accessible to all. Finally you can buy incredible art at a price you can afford, and can later sell to fellow collectors if your tastes change or you seek to rebalance your art investments. Core to our values, Peggy does good by the artists themselves, who can finally earn artist royalties for all future secondary sales as well - something they miss out on today. Peggy also has powerful benefits for galleries. This is all made possible using sophisticated and proprietary AI and ML which keeps buyers and sellers protected without the need for the antiquated and opaque Auction House model.

Prior to Peggy, Craig and his same Co-founder & CTO together founded universe.com - the social marketplace for events. Universe was acquired by Live Nation Entertainment NYSE:LYV (Ticketmaster) in 2015. Following the acquisition, Craig grew the business by 30x (and team by 3x), and expanded to UK, Europe, Australia and Asia before leaving the company in 2019.

Craig is an angel investor, advisor, and/or board member at companies including ada.cx + ca.la + guild.host + freshline.io and a Limited Partner in multiple VC funds.

Craig is a classically trained software engineer and business analyst, with hands on experience at BCG, Credit Suisse and in product development and software engineering roles. While at Credit Suisse's technology investment banking group, Craig advised tech companies on M&A and corporate finance, based out of San Francisco. At BCG, Craig advised tech companies on strategy & operations, in Canada, US, Italy and Austria.

He is an avid rock climber (competed in the Canadian Bouldering Nationals), amateur surfer, aspiring author, and artist at heart.