Ometria

United Kingdom - London, London

• 11/11/2021
• Series C
• $40,000,000

Ometria is a customer data and marketing platform that helps retailers increase CRM revenue.

Our solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more.

Ometria’s proven approach to accelerating revenue – our Retail Success Model™ – is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyse a retailer’s CRM performance and deliver a bespoke marketing plan for reaching their revenue goals.

Related People

Ivan MazourFounder

United Kingdom - London, England

Ivan Mazour is the CEO and Founder of Ometria, a customer data and marketing platform which helps two hundred fast growing retail brands like Made.com, Steve Madden, Pepe Jeans and Hotel Chocolat better understand and communicate with 500 million individual customers. Ometria has raised over $70m in funding from leading global VCs like InfraVia Growth, Octopus, Sonae and Summit, as well as many of London’s most successful technology entrepreneurs.

Ivan has also invested in over thirty other technology startups, holds degrees in Mathematics from Cambridge University, and in Economics from the Open University, and is a regular public speaker - check out his TEDx talk on why we should all want to share our personal data.

www.ometria.com / www.ivanmazour.com

LinkedIn https://www.linkedin.com/in/ivanmazour/