JustiFi

- 23/12/2021
- Seed
- $6,600,000
JustiFi's mission is to democratize access to competitive payment processing rates and embedded fintech products. They aim to enable and empower vertical SaaS platforms to reach their greatest potential and to create a world in which any platform's ability to participate in the economics of funds flow isnât limited to volume of funds or an objective set of rules - which historically has limited numerous platforms from dominating their corner of the internet.
- Industry Financial Services
- Website https://www.justifi.ai/
- LinkedIn https://www.linkedin.com/company/justifi-payments/
Related People
Joe KeeleyCo Founder

Joe Keeley is a dynamic, yet thoughtful entrepreneur and conscious leader. As such, Keeley is currently CEO and Co-founder of JustiFi Technologies, a venture backed fintech business providing payments and fintech architecture and strategy for vertical SaaS platforms and marketplaces.
Keeley also founded and grew College Nannies, Sitters & Tutors (CNST), the nationâs largest in-home childcare and tutoring company. CNST disrupted the fragmented in-home childcare market through Keeleyâs people leadership, technological innovation and indomitable spirit. Keeley led CNST to over 200 franchises in the USA and United Kingdom (a milestone less than 5% of franchisors achieve) and over 13,000 employees. In 2016, College Nannies, Sitters & Tutors was acquired by Bright Horizons Family Solutions (NYSE: BFAM), the largest corporate sponsored childcare operator globally.
A sampling of Keeleyâs awards and accomplishments include being named the prestigious Ernst & Young âEntrepreneur of The Yearâ, the âGlobal Student Entrepreneur of the Yearâ, âTop 25 under 25 to Watchâ by Business Week Magazine, â20 under 30 Who Will Change the Worldâ by Citizen Culture magazine, one of the Minneapolis-St. Paul Business Journalâs âYoung Entrepreneursâ and â40 under 40â, Glass Doorâs Top 100 Companies to Work For, Minnesota Business 100 Best Companies to Work For, and Entrepreneur Magazine top 100 Franchise concepts many years running.
Keeley volunteers his time with organizations focused on the advancement of education, the arts and entrepreneurship. Keeley is the current Vice Chair of The Childrenâs Theater Company Board of Governors in Minneapolis, MN, and is a past member of the University of St. Thomas Opus College of Business Board of Governors, past President of the Minnesota chapter of the Entrepreneursâ Organization and has been appointed by a Minnesota Governor as a Youth Education Representative for the Minnesota Commission on National and Community Service.