Jenfi

Singapore - Singapore

• 17/05/2023
• Pre-Series B
• $6,600,000

Founded by Jeffrey Liu and Justin Louie, Jenfi is an alternative revenue-based financing company for digital-native businesses and startups for Southeast Asia. Branded as Growth Capital as a Service (GCaaS), the asset class offers non-dilutive capital of up to US$500,000 for businesses to scale through marketing, inventory, and growth campaigns.

Jenfi’s proprietary risk assessment engine is able to determine the creditworthiness of a business and also how efficient they are with their growth spending. Based on the assessment, Jenfi provides a more flexible and non-dilutive financing option for businesses. To date, Jenfi has backed over 100 businesses including B2B and SaaS businesses such as Tier One Entertainment, Pay With Split, and Homebase. Jenfi expects to deploy US$15 million in non- dilutive capital by July 2022. Prior to Jenfi, Jeffrey and Justin successfully built and exited fitness subscription company GuavaPass. Find out more at www.jenfi.com

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Jeffrey LiuFounder

Singapore - Singapore

Jeffrey is the Co-Founder and CEO of Jenfi, a financial technology company that provides revenue-based financing to rapidly growing businesses in Asia. Jenfi aims to assist digitally-enabled businesses, such as ecommerce ventures and high growth startups, to accelerate their sales velocity by funding their marketing, inventory, and growth campaigns.

Jeff brings a strong operational and financial background from GuavaPass where he served as the Co-Founder & CEO. Prior to that, he helmed the role of Head of Corporate Development at BeachMint, a venture-backed social ecommerce company in Santa Monica (founded by the Co-Founder of MySpace). During his time there, he ran the company’s Business Intelligence and Analytics divisions where he forefronted the merger between BeachMint and Lucky Magazine, a Conde Nast subsidiary, forming The Lucky Group.

Prior to this, he helped launch a hedge fund in Singapore; worked as an investment associate at a credit opportunities and special situations hedge fund in Chicago; and as an investment banker at Lehman Brothers.

Jeffrey graduated with an MBA from the University of Chicago Booth School of Business and received a B.S. in Industrial Engineering with an additional major in Economics at Northwestern University.

LinkedIn https://www.linkedin.com/in/jeffreykliu/