Ideem

United States - Kansas City, MO

• 16/04/2025
• Seed
• $2,400,000

Ideem revolutionizes identity and authentication with its Universal Two Factor Authentication (2FA) solution, addressing the challenges of traditional One Time Passcodes (OTPs) which are plagued by friction, fraud, and high costs. By leveraging Zero Trust Cryptography and Multiparty Computation (MPC), Ideem provides a seamless, hardware-grade secure software module that replaces OTPs and integrates effortlessly across all platforms and devices, browser and mobile. This advanced solution not only enhances user security and reduces operational costs but also ensures compliance with evolving regulations. With Ideem, businesses can streamline their user experience, reduce expenses and fraud, and stay ahead in a rapidly changing digital landscape.

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Toby RushFounder

United States - Kansas City Metropolitan Area

My passion is building exceptional teams, products, companies and an occasional piece of wood working. My expertise lies in leading companies to scale by creating growth strategies, building out the leadership team, raising capital and executing. As a founder of four high tech startups with successful exits, I’ve raised capital from Angel investors, VCs, PE companies. I have experience in executing rollup strategies post acquisition and operating internationally.

Though operating is my core focus, I have extensive experience investing as an angel and as a part of Alibaba’s Corporate Venture Capital (CVC) team. I serve on several boards of startups, VC funds & operating companies.

I am blessed to be a husband, father of 4 and a friend to many.

LinkedIn https://www.linkedin.com/in/tobiasrush/