ID5.io

United Kingdom - London

• 10/04/2024
• Series B
• $20,000,000

ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included.

ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments.
We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts.

Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain.

Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io

Related People

Mathieu RocheCo Founder

United Kingdom - London, England

I have worked in ad tech for 15 years, mostly focusing on business development, business unit management and international expansion. Over the course of my career, I have witnessed the rise of the Walled Gardens and the growing challenge for premium publishers and independent ad tech providers to compete against them.

I have created ID5 to provide premium publishers and innovative ad tech vendors with a better identity framework to enable them to better compete against the closed ecosystems. I believe in openness, transparency, innovation and fair competition.

If you share our values and want to make our industry more efficient by leveraging mutualised identity solutions, please get in touch.

LinkedIn https://www.linkedin.com/in/mathieuroche/