Gooten

United States - New York

• 20/12/2021
• Unknown
• $15,000,000

At Gooten, we operate a smart supply chain for brands that are looking to optimize their eCommerce business with on-demand manufacturing. We combine our proprietary technology and operational expertise with a global network of 30+ best-in-class manufacturing partners.

Our Guiding Principles
1. We take our partnership with you seriously
We recognize your drive to scale successfully, whether you’re a known brand operating thousands of stores or an emerging high-growth business set for expansion, we have you covered! Our interests are aligned with yours; and we grow when you grow. We walk side by side with you as partners, through the ups and downs, recognizing your needs so we can provide you with the tailored solutions you’re looking for. We’re invested in your success and reward you for your growth through our Very Important Merchant (VIM) loyalty program. The possibilities are infinite!
2. We don’t end with fulfillment; it’s where we begin
Order manufacturing and fulfillment are a given. We preach ‘The Gooten Standard’ to represent our operational excellence, which has been designed with your success in mind. From dedicated solution consultants, a partner success team, to customer service SLAs, we focus on what really matters in your day-today to help your business shine. We help you source the right products at the right price without ever compromising on quality. As a result, your consumers are happy and your business economics work.
3. Best-in-class all the way
No lip service here. In 2020 alone, we processed 2 million orders and boast a 98% error-free rate. We hand-select all of our manufacturing partners that service more than 70 global locations across the US, Canada, AUS, EU, and the UK. What’s more, our proprietary order management and smart supply chain network always ensures orders are being efficiently routed to production facilities that are closest to your consumers, allowing localized production, lower shipping costs, and faster delivery.

Related People

Brian RaineyFounder

United States - New York, New York,

Brian Rainey is the Chief Executive Officer of Gooten, the globally distributed production and logistics company transforming the way online brands manufacture and fulfill merchandise to their customers. As a “big picture” thinker, Brian elevates the organization through pivotal leadership and strategic direction, while aiding in the expansion of financing, hiring, and global initiatives, as well.

Prior to Gooten, Brian gained experience in the accounting and finance industries, previously serving as the Chief Financial Officer of Buzz Points, Inc, based in Austin Texas, a FinTech company delivering local rewards for community banks and credit unions. Before that, he worked at Deutsche Bank in New York and the Venture Capital Services Practice at Deloitte in the Washington DC area. At Deutsche Bank, he focused on serving clients in the Industrial Technology and Global Diversified subsectors in a variety of capital markets and M&A situations, including both public and private transactions as well as both domestic and cross-border Mergers & Acquisitions. At Deloitte, Brian aimed his energies at venture-backed early-stage growth companies, providing accounting and audit services ahead of potential public market share offerings, private sales, or further growth capital raises.

At Gooten, Brian maintains an entrepreneurial perspective by which he views every challenge as an opportunity. He solves problems by curating and motivating an inspired, highly skilled cross-functional team to ensure the seamless executions of processes by devising and formulating business strategies as well as creating short-term goals and long-term objectives.

Brian holds a Bachelor of Business Administration in Accounting and Finance from James Madison University in Virginia, and an MBA from the Darden School of Business at the University of Virginia.

LinkedIn https://www.linkedin.com/in/thebrianrainey/