Victoria PrewFounder

United Kingdom - London, England,

www.victoriaprew.com

Victoria Prew is the co-founder and CEO of HURR, the fashion marketplace changing the way we wear.

Our mission is to reinvent ownership by providing all the short-cuts to a sustainable wardrobe through renting, monthly refreshes or purchasing pre-owned clothing. We empower our community to extend the lifespan of clothes and to look good doing it. We’re one of the world’s “Top 50 retail-tech startups”, proving the answer to sustainable fashion is nothing new. We offer access to the latest brands, fashion trends and hero pieces with over 75+ designer partners and have built proprietary technology and a state-of-the-art wet-cleaning operation to power the new circular economy.

Headquartered in London, HURR aims to address an underserved market of women who want access to the latest trends, without the commitment of purchase. Prew is the first to tap into the growing market, spearheading rental fashion and shifts in millennial behaviour.

Prew studied Real Estate, launching her own technology product before training as a Chartered Surveyor. The entrepreneur identified an opportunity born from two complementary movements: the rise of sustainable fashion and the rental revolution. The website showcases an unlimited ‘virtual wardrobe’ for luxury rentals, including curated edits, the latest trend pieces and celebrity wardrobes. HURR carries over £10 million+ of inventory and is showing no signs of slowing down. Partnerships with Depop and Selfridges are putting HURR on the map as a pioneer of the fashion tech sector.