Grover

• 07/04/2022
• Series C
• $330,000,000

Grover is Europe’s market leader in technology rentals, enabling people to subscribe to tech products monthly instead of buying them. Founded in 2015 by Michael Cassau, Grover’s mission is to create the most innovative ways for everyone – both private customers and businesses – to get the tech they want.
With Grover, subscribers get access to a wide range of over 3,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs and budget. Rentals are available in Germany, Austria, the Netherlands, Spain and the United States on GROVER.COM, as well as – in Germany – through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn.

Grover is a pioneer in the advancement of the Circular Economy and the number of circulations has been over 500,000 devices. Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. With a total financing volume of around €1.4bn, and 400+ employees, Grover is one of Germany’s best-funded scale-ups.

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