Jon PariseCo Founder

United States - Atlanta, Georgia,

Experience on both the client and agency side has provided me the understanding to build relevant and profitable customer strategies. I’ve worked with a range of customer types in both B2C and B2B industries, including small business owners (Kabbage), hotel guests (Kimpton Hotels & Restaurants), golfers (PGA of America), veterinarians (Merial) and used auto dealers (Manheim).

Currently leaning on this experience as a co-founder of GigLabs, a startup focused on blockchain solutions. Here I'm leading strategy, growth and marketing initiatives. We've also extended our brand to form Second Legion - a technology forward gaming studio that focuses on blockchain technology.

Throughout my career, I consider the customers first but I always bring it back to the value they will drive for the business. I have built and defended financial models in various industries to support multi-million dollar marketing investments. I stick to the belief that the best approach forward, for both the customer and the business, is always rooted in data.

A sound strategy is great but execution is everything. I'm well accustomed to being held to aggressive revenue targets. With Kabbage, I built the customer marketing strategy and team from the ground up (going from 1 to 9 people), all while executing campaigns focused on reaching monthly targets.

I received my BA from Marquette University and my MBA from University of North Carolina, and therefore, yes, I love college basketball.

Skills and experience:
Blockchain technology | CRM | Loyalty Strategy & Economics | Channel Management | Customer Segmentation | Marketing Automation | Email Marketing | Research and Analytics | Cross-sell Strategy | New Product Go To Market Strategy | A/B Testing Oversight | ROI Forecasting | Inside Sales Strategy