Fantix

United States - New York, NY

• 11/10/2023
• Unknown
• $1,600,000

We exist to power free enterprise with decentralized insights and AI training.

The shift to a privacy-first world is irreversible: after the deprecation of third-party cookies and Apple’s App Tracking Transparency, companies face a daunting challenge: how to understand their users' preferences and deliver personalized experiences without compromising privacy.

Fantix is the first privacy-proof predictive analytics tool.

Federated Insights.
Fantix derives insights from a federation of brands who pool abstractions of their data. Abstractions are anonymous, aggregated, irreversible representations of data sets. Members may join the federation to obtain insights (for a fee), to monetize, or both. Fantix produces aggregated insights by comparing the abstractions of members looking for insights to those of members who have opted into monetizing their data.

Dataless Personalization
We harness the power of probabilistic AI models to deliver actionable user insights. By referencing the anonymized and aggregated data of our federation, Fantix’s API generates real-time, accurate predictions of a single users' preferences and key attributes. Use this to increase lifetime value and retention by providing tailored recommendations and offers without compromising user privacy.

Seamless Integration
Join the federation, complete your first data abstraction and train a bespoke AI model in minutes using Fantix’s desktop or cloud application. Gain aggregated insights about your user base and post a request to our API with the attributes you have on a single user and let our AI engine return a probabilistic prediction of what they are interested in or in the market for.

Related People

Antonio TomarchioFounder

United States - New York, New York

Industry veteran in mobile marketing, mobile big data, location intelligence, business intelligence, offline analytics, attribution analysis with a deep understanding of SaaS and DaaS (Data as a Service) Business model.
Strong background in managing and scaling international organizations and in high growth startups.

LinkedIn https://www.linkedin.com/in/antoniotomarchio/