Doing Things Media

• 04/02/2022
• Series A
• $21,500,000

Doing Things Media (DTM) is responsible for the most shareable, relatable, and culturally relevant memes and video content on the Internet. By publishing 100+ pieces of content per day across 25+ owned and operated brands, the company makes day-to-day life entertaining and engaging for 65M followers across social media. Those properties include many of the most popular brands built organically on social media, including: Shitheadsteve, Middle Class Fancy, House of Gaming, Rad Dad, TrashcanPaul, Doggos Doing Things, and Animals Doing Things, among others.

The company was co-founded in 2017 by Reid Hailey (CEO) and Derek Lucas (Chief Creative Officer), who joined forces to bring together like-minded content creators developing funny and feel-good content to mainstream and niche audiences via Instagram, Facebook, TikTok, Snap and YouTube. Over the past 5 years, DTM’s business has evolved from content creation and distribution to consumer products via e-commerce stores (Shitheadsteve, Middle Class Fancy), a growing branded content business that partners with some of the world’s largest brands (Dole, Lionsgate, Heineken, McDonald’s, Hulu), building original shows (Recess Therapy, Bob Does Sports), expanding multi-platform monetization, and developing Web3 initiatives.

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