Dent Reality

United Kingdom - London

• 24/11/2021
• Seed
• $3,400,000

Dent Reality is building digital layer for the physical world.

Augmented Reality will take technology beyond the screen, and enable a much richer real-world experience. Across every aspect of our daily lives, this new technology will make it possible to pull up overlays of information on anything we’re curious about, and will be useful in all sorts of ways.

Our AR platform brings this into physical locations, enabling every business to serve their customers on a one-to-one basis, with guidance and information to supercharge their experience.

To achieve this, our team of experts has developed innovative technology across three key areas - rapid, scalable indoor mapping; precise indoor positioning technology; and a user interface centred around people not AR gimmicks.

Based in London, we’re a rapidly growing team who have spent years building world-leading mapping, positioning and AR products. We're supported by some of the most prominent investors in technology and retail including the ex-CTOs of Macy’s, Sainsbury’s and Tumblr; the founder of Indeed Jobs; and the first VC fund to invest in Oculus VR.

And we're only just getting started.

Related People

Andrew HartFounder

United Kingdom - ND

Software developer for 10+ years, building exceptional products. I pioneered the location-based AR space, building the most popular open-source project on Apple's AR platform, and demonstrated AR navigation and POI landmark experiences for the first time (now implemented by Google and Apple).

I started Dent Reality with the mission to build the digital layer for the physical world. Every business wants to connect with their customers 1-1, and every customer wants a richer experience. To make this happen, we've solved key technology problems across indoor mapping, accurate indoor location and an interface centered around people, not AR gimmicks. We're making it easy for every business to provide this to their customers.

Today: We've partnered with M&S, one of the UK's largest retailers, enabling them to be the first to provide this new customer experience. Now testing with shoppers at their White City store.

LinkedIn https://www.linkedin.com/in/andrew-hart-441966a8/?originalSubdomain=uk