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Funding Round Profile

Crafty workshop

start up
Egypt - cairo, cairo
  • 16/11/2023
  • Pre-Seed
  • $400,000

Crafty (Employability – Vocational Skills) has designed a vocational skills training platform which is designed to help tackle the unemployment scourge among the youths by helping them gain requisite knowledge and skill through vocational trainings and subsequently helping them get job placements. It aims to train young people across various in-demand fields such as technology, photography, handcrafts, food & confectionary, fashion design, and business categories​

CRAFTY is the service features online courses and other forms of video content surrounding crafts, hobbies, and lifestyle topics, as well as an online store that sells craft supplies and project kits that tie into the service's video content


Related People

Hadeer ShalabyCo Founder

Hadeer Shalaby Egypt - Cairo

Hadeer is an accomplished business professional with over eight years of experience in business administration and a degree in Electrical and Communication Engineering. She also holds a certification in Business Management and Entrepreneurship from the Kelly School of Business.

Hadeer has a proven track record of success in coaching and mentoring entrepreneurs and startups to build successful business plans and launch their companies. She has conducted business planning and marketing training, as well as strategy and sales pitching, and has supported social entrepreneurship activities across multiple countries, including Kuwait, Jordan, Saudi Arabia, Lebanon, and the Emirates.
Hadeer has actively participated in many entrepreneurial programs as a judge, mentor, and lecturer, including Enpact, TIEC, GESR, MIT Ban Arab, Seed Stars, and She Entrepreneur. Her expertise in social entrepreneurship has led her to found Freeziana.com, a company aimed at empowering women and marginalized craftspeople to generate independent income by selling their handmade products through a website and mobile application.

Freeziana established in 2017. The company provides a comprehensive ecosystem for the creative industries sector, specializing in handicrafts. The company's services range from design assistance and product development to marketing and personal skills development related to business and brand building.

Hadeer is a passionate advocate for bridging the gender gap in economic opportunity, and has impacted the lives of more than 250,000 women.

Her skills in negotiation, marketing management, business planning, team management, customer experience, eCommerce, logistics, business operations, corporate affairs, growth strategies, retailing, and sales make her a strong business development professional.