CityMall

India - Gurgaon

• 30/03/2022
• Series C
• $75,000,000

CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. Backed by top-tier VCs like General Catalyst, Elevation, Accel and Waterbridge, CityMall deals in Grocery, Fresh and Packaged FMCG, Electronics and Fashion categories.

So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer). We at CityMall are trying to solve this problem for Bharat.

CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localised sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. 80% of our consumers transact for the very first time on CityMall’s app. We are enabling thousands of people to start their small business without any investment.

Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.

Related People

Angad K.Co Founder

India - Gurgaon, Haryana

Angad Kikla is an entrepreneur with over a decade of experience in the Indian startup ecosystem. He was an Associate at the Boston Consulting Group before he started Hawks - which was a B2B ecommerce platform. He was also one of the co-founders at Beatroute. Angad is an alumnus of IIT Delhi & IIM Indore.

Citymall is a community commerce startup based in Gurgaon, aimed at building the go-to ec-ommerce platform for tier 2 & below India. The startup aims to target new to internet users living in small towns of India, and bring them on ecommerce by providing high quality products at affordable prices, through a network of neighbour micro-entrepreneurs known as Community Leaders. Angad & Naisheel co-founded Citymall in 2019, which is backed by Norwest, General Catalyst, Jungle Ventures, Elevation Capital, Accel Partners & Waterbridge Ventures.

LinkedIn https://www.linkedin.com/in/angad-k-68478312/?originalSubdomain=in