Cam McGimpseyCo Founder

United Kingdom - Manchester, England

I’ve always been passionate about travel and adventure. This passion led me through several years of backpacking and volunteering across Asia, Africa, and Central America. Later, it brought me to Vancouver, where I lived for eight years, exploring the stunning mountains of British Columbia every chance I got.

Since returning to the UK in 2019, I cherish my time spent with my family, exploring our beautiful national parks and taking trips in our borrowed campervan.

Professionally, I spent over a decade with Monitor Deloitte in their Strategy Consulting team, working across the UK and North America. I then joined a rapidly scaling global B2B SaaS company in the e-commerce logistics space as part of their management team. It was here that I observed the significant pressures on brands and recognised the unsustainable environmental impact of the fashion industry. It became clear that major change was necessary. Despite the presence of environmental strategies in many brands, there was still a scarcity of straightforward solutions to connect brands to the circular economy.

Together with my co-founder Peter, we established Birl to help brands overcome these challenges, focusing on simplicity and speed. The re-commerce space is the fastest-growing area in fashion, presenting immense opportunities for impactful change that benefits both brands and our planet. Our mission is driven by our deep passion and the motivation to create a company that positively contributes to the world, one that our family, friends, and customers can be proud of. As fathers of young children, this goal holds even greater significance for us.