goop

United States - Santa Monica, California

• 01/12/2022
• Series B
• $26,000,000

goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.

Related People

Gwyneth PaltrowFounder

United States - Los Angeles Metropolitan Area

Gwyneth Paltrow is an Academy Award-winning actress, author of three New York Times bestselling cookbooks, and is the founder and Chief Creative Officer of the lifestyle company goop.com. Through goop, and her own lifestyle choices, Paltrow has pushed many conversations—primarily around health, wellness, and mindfulness—into the mainstream, shining the light on our basic right to have clean and healthy food, properly regulated personal care products, and access to information so we can make our own choices for our families.

As the leader of a primarily female start-up, she is also heads-down on creating a culture that both celebrates and empowers women, where the thread line is that we are all multi-faceted, complicated, and busy b*&tches who can care about family and work simultaneously. While the goop team is just a microcosm, it's emblematic of a larger sea change that needs to happen for families in the U.S.

LinkedIn https://www.linkedin.com/in/gwyneth-paltrow-483b5511a/