lockr
- 18/04/2023
- Pre-Seed
- $2,500,000
The value exchange of the Internet - trading user data for subsidized access to digital content - was originally negotiated without consumers at the table. The impending deaths of the cookie and the device ID present a unique opportunity to redefine this model and incorporate consumer choice and consent into the equation.
lockr is building the means for this revolution: a universal digital identity solution for tomorrow’s consumer that is congruent with the Internet economy.
Our first product, lockrMail, is a pre-filtering solution for email, providing users with a public-facing email address that they can use securely across the web.
- Industry Consumer Services
- Website https://loc.kr/
- LinkedIn https://www.linkedin.com/company/digital-lockr/
Related People
Keith PetriFounder
// CEO @lockr
lockr is the only consumer-first, universal identity layer for the Internet.
// A dynamic product specialist experienced across emerging technology standards, the regulatory climate surrounding consumers’ digital privacy, and complex partnerships between advertising technology vendors. An accomplished executive with a passion for building business and challenging the status quo. 12+ years of experience defining business strategies, launching new ventures, and delivering operational impact, both as a co-founder and executive team leader post-acquisition.
A motivated professional with a proven record of generating and building relationships, managing projects from concept to completion, collaborating across teams, and executing go-to-market strategies that generate press coverage and spur adoption by industry-leading partners.
Experienced as an entrepreneur and media professional who harnesses the DNA of a company and leverages it to build market share. A well regarded industry thought leader and commentator who has been published in outlets such as AdWeek, CNBC, MediaPost and AdExchanger among others.