Keith PetriFounder

United States - New York, New York

// CEO @lockr

lockr is the only consumer-first, universal identity layer for the Internet.

// A dynamic product specialist experienced across emerging technology standards, the regulatory climate surrounding consumers’ digital privacy, and complex partnerships between advertising technology vendors. An accomplished executive with a passion for building business and challenging the status quo. 12+ years of experience defining business strategies, launching new ventures, and delivering operational impact, both as a co-founder and executive team leader post-acquisition.

A motivated professional with a proven record of generating and building relationships, managing projects from concept to completion, collaborating across teams, and executing go-to-market strategies that generate press coverage and spur adoption by industry-leading partners.

Experienced as an entrepreneur and media professional who harnesses the DNA of a company and leverages it to build market share. A well regarded industry thought leader and commentator who has been published in outlets such as AdWeek, CNBC, MediaPost and AdExchanger among others.