Marcus TagessonCo Founder

Sweden - Stockholm County

Co-Founder and former Chief Executive Officer of the Babyshop Group (BSG).

I’ve been responsible for the BSG’s total operations, development and strategic directions and has led Babyshop’s rapid expansion across Europe and US through a total of six acquisitions. Today, the group is one of the largest premium and luxury retailers for children and sells to more than 180 countries.

BSG’s pioneering work within the e-commerce sector and with the philosophy that the customer always comes first has received widespread recognition throughout the years, winning the Group multiple honors, including Marketing of the Year at the Mobile Awards, the E-Commerce of the Year at the Retail Awards, The Best Online Fashion Boutique for Children’s Clothing at the Habit Fashion Awards, and the E-Commerce of the Year at the Nordic E-Commerce Summit.

Prior to starting Babyshop, I founded and ran Excitera Enterprise Forum, a non-profit network for entrepreneurial students.

Since 2021 I’ve been focusing on sharing my experience within E-commerce with young entrepreneurs. I’m also an active angel investor with several investment like Morjas, Nothing, Bozzil and Everything among others.

Currently building something new with an amazing team.