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Zitcha
Australia
- Melbourne, Victoria
- 07/11/2022
- Seed
- $4,700,000
Zitcha is the all-channel retail media technology platform. Our differentiator is a retailer-first approach, creating walled gardens that drive amazing enterprise value. We also deliver advanced campaign reporting to suppliers. Wherever your customers are shopping, we can bring the inventory to your advertisers with ease.
For retailers, we're your trusted partner to accelerate your retail media without having to share data with suppliers or the digital media industry. Zitcha integrates with the leaders in social, in-store, and multi-channel to provide unparalleled access to the world's best inventory sources including Meta, Google and the Trade Desk.
Our clients range from Aussie mid-tier retailers to global retail giants. Retailers include Adore Beauty, Liquorland, First Choice, Bottlemart, Vintage Cellars, Noel Leeming, TheMarket, The Warehouse, MyFoodBook and The Warehouse Stationery. Brand advertisers include Sennheiser, Dyson and Nestle.
Switch on Zitcha – and bring your media assets together to power up your retail media mix.
Zitcha was incubated within the walls of the performance media agency, The Pistol. What started as a tool named TP.Collab, created to help their Meta and Google partners scale Supplier Funded Marketing products, quickly evolved into the full-scale Zitcha solution it is today.
In early 2022, Zitcha stepped out as a standalone platform, headed up by Troy Townsend, Executive Director of The Pistol and Jack Byrne, Managing Director and owner of Hatched Media.
They bring over 20 combined years of experience – and a combined passion to shake up the retail media industry. We haven’t shape-shifted off the back of existing programmatic ad buying platforms. Zitcha is purpose-built to tap into retailer-owned assets to skyrocket revenue.
We’re here to build your RMN business better. If you're a retailer or media agency, book a demo to find out how.
- Industry Technology, Information and Media
- Website https://www.zitcha.com/
- LinkedIn https://www.linkedin.com/company/zitcha/
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