Woodie HillyardFounder

United States - Miami Beach, Florida

Experienced operator with broad experience in CPG. Currently the CEO & Co-Founder of W, a better-for-you men's personal care brand I co-founded with Jake Paul and Geoff Woo. Prior to that, I was part of the founding team of Kris Jenner's Safely, where I served as the Chief Revenue Officer, launching the brand across e-commerce and retail. Before Safely, I served as the Head of eCommerce @ Casper where I oversaw Casper's largest business unit by revenue. Throughout my career, I have served in roles across e-commerce, Growth Strategy, Marketing, Product Strategy, Operations, Financial Analysis, Private Equity, and Investment Banking.