Ross McCrayFounder

United States - Los Angeles, California

I focus on finding the most effective way to do things, then work on making it efficient. I thrive in highly competitive environments and love pushing myself out of my comfort zone. I have an extreme personality and believe how you do one thing is how you do everything. I think obsessed is a word the lazy use to describe the dedicated.

I am a very curious person that wants to learn what makes everything tick. I probably use the word ROI more than anyone you know and am used to people telling me it’s not healthy. I think the key to exponential growth is how often you extract brutally raw and honest feedback about yourself from others. I think work/life balance is a fucking joke and instead believe in living a fulfilled and purposeful life with work/life integration.

I am heavily biased towards action and don't believe patience is a virtue. I am hyper effected by my environment, so I remove myself from people who are lazy, complain or give excuses. I believe respect is earned, not given. I am extremely inspired by high performers, regardless of the art or industry, and love learning from them. I believe you should over promise and over deliver in everything you do.

I grew up in Southern California and have been developing software my entire life. I dropped out of UCLA to not have school get in the way of my education. Today I am focusing all my time at VideoAmp to increase the value of advertising by redefining how media is valued, bought and sold.