Vegemi

Finland - Helsinki

• 23/01/2024
• Unknown
• $544,430

Vegemi is on a mission to inspire children to develop a fun-loving relationship with fruits & vegetables.

We are reimagining the way children perceive and eat fruits & vegetables through incentivised and rewarded play, whilst empowering parents with personalised nutrition guidance to ensure their child eats the recommended daily amount of vitamins and minerals, nurturing a foundation of wellbeing that will last a lifetime.

And we don’t stop there, we partner with grocery retailers, healthy food brands, nurseries & schools to create an innovative ecosystem, pioneering a new era of nourishment for children!

Through our mixed reality & AI-powered app, featuring the lovable character Vegemi, we create a playful & immersive experience allowing children to unlock exciting superpowers by eating a diverse range of fruits & vegetables.

As children go on a foodie journey with Vegemi, the app is able to track & analyse their dietary intake & nutritional profile. Together with parent-mode functionality, Vegemi provides personalised food recommendations to bridge any nutritional gaps in order to support physical, mental & emotional wellbeing.

With Vegemi gaining superhero status with children, we have curated a first-of-its-kind nutrition education solution for early years & primary education settings, that educates and entertains, with characterisation, story-telling & animation. We empower educators to create an interactive learning environment that nurtures a lifelong love for nourishing foods, whilst giving children the opportunity to play with Vegemi & have fun eating fruits & vegetables with their friends!

But Vegemi isn’t just about fun, games and education, we want to make nourishing mealtimes practical & affordable for parents. So we partner with grocery retailers & healthy food brands to make the weekly grocery shop quick, easy, & nourishing, with personalised shopping lists & offers that are inspired by Vegemi’s nutrition recommendations!

Related People

Tuulia JärvinenCo Founder

Finland - Helsinki, Uusimaa

Social impact enthusiast with a history of working in the health wellness industry. Skilled in social impact, concept planning, innovative thinking, sustainability, retail, sales, food trends. Co-founder of Venner Oy, a social enterprise tackling the polarisation of wellbeing. Background in influencer marketing, retail KAM, CatMan and Purchasing positions. Co-author x 2. Master of Food Sciences (Uni of Helsinki).

LinkedIn https://www.linkedin.com/in/tuulia-j%C3%A4rvinen/?originalSubdomain=fi