Matt P.Founder

United States - ND

Founder & CEO | Privacy-as-a-Service for the Enterprise
I’m the Founder and CEO of VanishID (formerly Picnic), a privacy-as-a-managed-service platform designed to protect organizations’ most valuable asset: their people.

Our turnkey solution works proactively, automatically, and continuously to reduce exposed personal information - seamlessly integrating with security teams to mitigate risk before an attack ever happens. By eliminating the data that threat actors exploit, we help organizations safeguard executives, employees, and their families against social engineering and cyber threats.

Building a More Secure Future
At VanishID, we believe privacy is security. Social engineering and AI-powered cyberattacks are increasingly targeting personal data - our mission is to remove the fuel that makes these attacks possible.
Our approach is:

✔️ Proactive - We don’t wait for breaches to happen.
✔️ Frictionless - No extra steps required for users.
✔️ Continuous - Security isn’t a one-time fix, and neither is privacy.

VanishID is trusted by leading enterprises to stay ahead of evolving cyber threats, keeping their teams safer, their reputations intact, and their operations secure.

My Background
Before founding VanishID (formerly Picnic), I spent 14 years as the Founder of BroadBranch Advisors, where I helped organizations tackle complex strategic challenges through data-driven insights. Prior to that, I worked across intelligence, investment banking, and government, gaining a unique perspective on risk, security, and decision-making.

Previous Roles:
-Founder, BroadBranch Advisors (14 years)
-Intelligence Analyst, Investment Banker, Congressional Staffer

Education:
-MBA, Strategy & Marketing - UCLA Anderson School of Management & Universidad Adolfo Ibáñez
-BA, International Relations - James Madison University

Let’s Connect
I’m passionate about reshaping how organizations think about security - starting with privacy. If you’re interested in learning more about how proactive privacy can enhance your cybersecurity strategy, feel free to reach out at hello@vanishid.com. No recruiters, please.