True Botanicals

United States - Mill Valley, California

• 24/03/2023
• Series B
• Undisclosed Amount

True Botanicals is a luxurious, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards.
We ethically source vegan ingredients from the vibrant intelligence of nature, without any toxins or fillers, ever. Each product delivers potent concentrations of plant actives that are known for their nourishing vitamins, essential fatty acids, and antioxidant properties. Every scoop, spritz and slather is a sensorial, indulgent experience that can make an extraordinary difference for your skin, as well as the planet.

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Hillary PetersonFounder

United States - Mill Valley, California

Founder of True Botanicals, a clean skincare brand that's disrupting the beauty industry by proving that there is no need to risk unnecessary exposure to toxins in order to get results.
-Launched award winning products that are clinically proven to outperform leading conventional brands. Awards include: Allure Best of Beauty, Into The Gloss Top 25 and the Elle Genius Award.
-Built the first 100% MADE SAFE certified skincare brand in the world, formulating products with natural and ethically sourced ingredients, packaged in the most easily recycled materials.
-Accelerating the growth of the clean beauty movement by inspiring and bringing together leading influential voices and iconic celebrities to help spread the word.
-Pushing clean beauty to continually evolve by promoting business practices such as prioritizing ingredients from regenerative farms.
-Channeling a life changing cancer diagnosis into empowering people with the information that will help them avoid toxic products.

LinkedIn https://www.linkedin.com/in/hillary-peterson-14297084/