The Folklore Group

United States - New York

• 07/04/2022
• Seed
• $1,700,000

The Folklore Group is the leading commerce company empowering diverse brands in emerging markets. The company operates a conglomerate of B2B, consumer, and media products that enable the global ecosystem to seamlessly discover, connect with, and shop brands from emerging markets.

We create solutions that have a positive impact on the way brands and retailers engage in conscious commerce. Our goal is to use technology and community to connect brands, customers, and partners that value sustainability and the new vanguard of design.

Related People

Amira RasoolFounder

United States - New York, New York

Amira Rasool is an entrepreneur and writer that currently serves as the CEO of The Folklore Group, a commerce company empowering diverse consumer product businesses in emerging markets like Africa, South America, and India.

As a writer and editor, Amira has worked with dozens of top media companies including TIME, Vogue, Teen Vogue, i-D Magazine, PAPER Magazine, Glamour, WWD, and Marie Claire. Her work focuses on highlighting Black culture in relation to fashion, travel, music, visual arts, and social justice.

Amira is also a passionate Black studies scholar. For her undergraduate education, she attended Rutgers University, where she received a B.A. in African American and African Studies and graduated with honors. She later earned a Master of Philosophy in African Studies from the University of Cape Town.

LinkedIn https://www.linkedin.com/in/amira-rasool/